Google is known to snap up companies that they feel would greatly benefit certain aspects of their business and consider the company's push towards cloud based video content, they have acquired video software platform company Anvato. The move is seen as a strategy to strengthen Google's video delivery services based on cloud. The announcement was made in a blog post by Senior Product Manager of the Google Cloud Platform, Belwadi Srikanth.
He stated, "Today, we're excited to announce that Anvato is joining the Google Cloud Platformteam. Anvato provides a software platform that fully automates the encoding, editing, publishing and secure distribution of video content across multiple platforms. Anvato's Media Content Platform, which counts many large media companies as customers, will complement our efforts to enable scalable media processing and workflows in the cloud. The cloud is transforming the way video content is created and distributed to an array of connected devices, as well as the way users engage with this content. And in recent years, the adoption of over-the-top (OTT) technologies has emerged as a critical platform for delivering rich audio, video and other media via the Internet."
An article on Coputerworld went on to add, "The Mountain View, California, company offers software that automates the encoding, editing, publishing and secure distribution of video content across a variety of platforms. The Google Cloud Platform and Anvato teams will work together to deliver cloud technologies that help "businesses in the media and entertainment industry scale their video infrastructure efforts and deliver high-quality, live video and on-demand content to consumers on any device - be it their smartphone, tablet or connected television," Srikanth wrote. Anvato said it will deliver on the Google Cloud Platform infrastructure the video processing software technology it already offers pay TV operators, programmers, broadcasters and live event producers." Considering the fact that other tech giants like Microsoft and Amazon among other have also invested in this particular industry, it is not a surprise that Google has finally decided to enter the competition in earnest.
