Anheuser-Busch heir says his ancestors would be upset over the controversial Bud Light and Dylan Mulvaney collaboration.
The former owner of the Bud Light parent has recently spoken up amid the PR fiasco that the beer maker is grappling with.
Anheuser-Busch Heir Slams Bud Light-Dylan Mulvaney Partnership
As per the New York Post, Billy Busch, a prominent figure within the beer dynasty, expressed his discontent with the controversial partnership between Bud Light and the trans influencer Mulvaney.
Busch, an heir to the Anheuser-Busch brewing fortune, said his ancestors would be "rolling in their graves" over the company's recent partnership with transgender model Mulvaney. He recently spoke with "TMZ Live" to promote his new book, "Family Reins: The Extraordinary Rise and Epic Fall of an American Dynasty." Besides speaking about his book, he dabbled in the controversial partnership with the famous beer maker.
The Anheuser-Busch heir told TMZ's Harvey Levin that his "ancestors would have rolled over in their graves." He says, "They believed that transgender, gays, that sort of thing was all a very personal issue."
The former brewing firm owner also pointed out that his ancestors loved America since it is a free country that lets its population do what they want. However, Busch says the trans influencer "was never meant to be on a beer can and never meant to be pushed in people's faces."
Busch also continued to stress that Bud Light drinkers are mostly the "blue-collar worker who goes and works hard every single day." He argued that these folks would not want that messaging "pushed down their throat."
However, TMZ's Levin told Busch that the giant beer maker had been sponsoring pride events even before the collab with the trans influencer. Yet, Anheuser-Busch says that "I just [do not] think the audience that drinks beer is into transgenders."
Read Also : Bud Light Parent Anheuser-Busch Lays Off Employees After Dylan Mulvaney Boycott Controversy
Bud Light-Dylan Mulvaney Backlash
The Bud Light-Mulvaney partnership has been met with mixed reactions. Some people have praised the company for its inclusivity, while others have criticized it for being "woke."
However, the latter aggressively expressed disgust with the recent collab with the trans influencer. The New York Post notes in its report that Anheuser-Busch felt the effects of the widespread boycott campaign by conservatives and right-wingers. The brewing firm's revenue in the United States slumped by roughly 10 percent. It is equivalent to about $400 million worth of sales.
On top of that, The Daily Mail reports that Bud Light lost its crown as the best-selling beer brand in the US. Its close rival Modelo Especial dethroned it following the intense backlash over the Mulvaney partnership.
