Piers Morgan and CNN will part ways after his three-year run of "Piers Morgan Live" couldn't bring in the viewers.
Morgan confirmed the news to the New York Times, explaining his British persona was hurting the show.
"It's been a painful period and lately we have taken a bath in the ratings," Morgan told the Times, adding "slow news days" were also hurting his show.
"Look, I am a British guy debating American cultural issues, including guns, which has been very polarizing, and there is no doubt that there are many in the audience who are tired of me banging on about it," he said. "That's run its course and Jeff and I have been talking for some time about different ways of using me."
TIME also chimed in on why the "Piers Morgan Live" failed to catch on:
"Morgan's defiant, bangers-and-mash Britishness didn't help, but Larry King was a classic American TV-interviewer type-and Morgan was called in to replace him because King's ratings had gone so feeble. (Canadian-born Peter Jennings, not a naturalized citizen until 2003, did well enough for himself.) His anti-gun advocacy kicked in halfway into his show's run, after the Aurora shootings of summer 2012, and he was not exactly on a ratings tear before then."
Morgan told the Times he clashed with CNN's president Jeffrey Zucker, which is another reason why they decided to go off the air by March.
"I think I can credibly do news and the ratings reflect that, but it is not really the show that I set out to do," Morgan said. "There are all kinds of people who can do news here. I'd like to do work - interviews with big celebrities and powerful people - that is better suited to what I do well and fit with what Jeff is trying to do with the network."
You can read the New York Times feature on Morgan's departure here.
