Birchbox's newly acquired $60 million will allow the startup company to grow for the future.
According to CNET, the company received huge donations from such investment companies as Viking Global Investors, Glynn Capital and others. Officials expect to put the money from Viking Global Investors and other firms toward the company's overall direction, along with marketing pushes.
"With Birchbox, we are growing the existing beauty market by inspiring new customers to shop," the company's co-founder and co-CEO Katia Beauchamp said in a statement. "We've learned where to invest for a leading industry position, and this raise will allow us to further grow our footprint and position in the beauty industry."
The company has also received assistance from First Round Capital, Accel Partners, Aspect Partners, Consigliere Brand Capital, Glynn Capital, Comcast Ventures, Sam Lessin, Slow Ventures, Red Swan Ventures and TriplePoint Venture Growth BDC Corp.
Birchbox offers monthly boxes of men's or women's cosmetics from various brands. Customers pay a flat rate of $10 a month and receive a range of choice beauty products for the body, fragrance, gadgets, hair, home, skincare and tools as listed on the company's website.
"We're taking people who weren't even considering going into these stores as a part of a leisurely day, and making them into people who could become browsers and shoppers," Beauchamp told Fortune CNN. "And she absolutely spends more on beauty as a result of Birchbox."
Those wanting regular sized boxes other than the $10 sample boxes can find them online at the company's online store, which currently has 6,500 products, Fortune CNN reported.
Birchbox was established in 2010 and has 800,000 users, a number that amounts to the $96 million the company brings in on a yearly basis.
There are also 800 companies that do business with the three and half year-old company, CNET reported.
