Coca-Cola drew a lot of interesting controversy during the Super Bowl with its anti-cyberbullying ad. While the #makeithappy ad campaign was well-intentioned, it left a weird taste in consumers' mouths.
Despite the weird reception, it appears that Coca-Cola is taking a new approach to the #makeithappy campaign with its latest endeavor. Coca-Cola Puerto Rico recently started the first emoji-based URL campaign. Users will be able to input various URLs with either emoticons or emojis into their browser that will send them to emoticoke.com.
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