Burger King announced that it will be giving away fee Satisfries the whole of this weekend without any "conditions apply" tag. The stint is a promotional tactic to get people to try their new product.
Every time you hear the word "Free" your brain automatically processes the question what's the "conditions apply" catch? This time you don't have to worry about any strings attached. For the whole of this weekend, Burger King will give away free Satisfries to all its customers. To avail this free product, you don't need an ID card, or a minimum purchase amount or coupons. All you need to do is walk in to the store and collect your free Satisfries from the counter.
This is a smart promotional tactic Burger King has adopted in order to get customers to try its new low-calorie, low fat fries. While many customers have already tasted Satisfries, many still remain unaware of the new food item. So Burger King figured out that the best way to spread the word is to let people try Satisfries for free.
"Many of our guests have already fallen in love with new Satisfries and if you haven't tasted them, you're missing out," said Alex Macedo, President North America, Burger King Worldwide, Inc. "We invite our guests to bring family and friends to their local Burger King restaurants over the weekend to taste Satisfries and let us know if they're as satisfied as we are."
The freebie will be the value-sized pack that usually sells at $1.36. According to Macedo, the company hopes to give away more than 10 thousand packs. During its launch, Burger King announced that the new Satisfries has 30% less fat and 20% fewer calories than it regular fries. A small serving has 270 calories and 11 grams of fat compared to 340 calories and 15 grams of fat for a small serving of its regular fries. The company also claimed that Satisfries has 40% less fat and 30% fewer calories than McDonald's fries.
Though it's not unusually for fast food chains to offer freebies, this Burger King offer extends through the weekend, making it all the more appealing. Apart from being highly appreciated by customers, Burger King has managed to garner much praise from health critics with their new Satisfries. It's "likability" score shot up from 14.9 to 19.3 among health-conscious customers within days of the new product being ruled out. Mother, who are usually suspicious of fast food chains rated the company 28.4 which was a gigantic leap from 1.4 within 10 days of the launch of the low-fat fries.
This comes as a huge blow to arch rivals McDonalds who have been criticized for not selling healthy food. Earlier in May, a 9-year-old girl named Hannah Robinson told McDonald's CEO Don Thompson to stop "tricking kids into eating your food" during the fast-food chain's annual shareholders meeting.