Amazon revealed that the average time taken to respond to a customer tapping the Mayday button on Kindle Fire HDX was 9 seconds, faster than the response time goal of 15 seconds.
Amazon, world's largest online retailer, introduced the Mayday button on its Kindle Fire HDX tablets, September 2013. This feature lets Kindle owners get instant help on any query at anytime. In a latest announcement Thursday, Amazon revealed a record setting response time of just 9 seconds through its Mayday service.
"We set a goal for ourselves to have a response time of 15 seconds or less when a customer tapped the Mayday button-we're proud to say that on Christmas Day we met this goal, with an average response time of just 9 seconds," Dave Limp, Vice President, Amazon Kindle, said in a press release. "We're excited that millions of customers opened a Kindle Fire tablet this holiday season, and we're glad so many customers tried out the Mayday button."
The Mayday button is a special feature introduced for Kindle Fire HDX users. With every tap of the button, an Amazon expert would appear on the Fire HDX tablet to guide the user on how to use the tablet. Mayday is available 24x7, 365 days a year, and is free.
Amazon also announced a record-setting Holiday Season for Amazon Prime with more than one million new customers becoming subscribed Amazon Prime members.
The giant retailer was able to achieve this one million new Prime customers-milestone in the first three weeks of December itself. The annual subscription program that offers a free two-day shipping facility shipped more items than ever before on Amazon's peak shipping day, according to an earlier report.
The 2013 holiday season turned out to be the "best" ever for Amazon. More than 36.8 million items were ordered from across the globe on Cyber Monday alone. According to Amazon, the orders were coming in at a record breaking speed of 426 items per second. The retailer also revealed that millions of Kindle e-readers and Kindle Fire tablets were sold this holiday season.
"Amazon Prime membership continues to grow, and we now have tens of millions of members worldwide. They benefit from all-you-can-eat free two-day shipping on millions of eligible items and our members have a voracious appetite," Jeff Bezos, founder and CEO of Amazon, said in a press statement. "We are extremely grateful to our customers around the world and wish everyone the very best for the coming year."