Harley Davidson's stock market shares have fallen considerably, creating concern among investors, employees and riders alike.
The motorcycle giant's shares significantly dropped to $68.75 Wednesday, according to Forbes. This is a decrease from the company's once steady $73.23 price point.
The drop in numbers has puzzled investors who have seen other companies' stock market shares rise due to a recent surge in business. Harley Davidson would have been a part of this pack, but company officials became worried worldwide motorcycle sales wouldn't be where they wanted when the 2014 fiscal year concluded.
"We now see a somewhat heightened level of risk in the near term, given recent indications of sluggish year-to-date motorcycle industry retail trends that appear essentially flat," stated Scott Hamann, analyst at business firm KeyBanc.
"We feel the stock has worthwhile total return potential out to 2017-2019," added Alan House of investment research firm Value Line. "Conservative accounts should note, however, that the company is susceptible to economic downturns, as is evidenced by its subpar Earnings Predictability score (in Value Line's ranking system)."
House expects Harley-Davidson will make a return to the top of the financial world in the motorcycle industry, Forbes reported. He also anticipates the motor bike leader will bring in a whopping $6.5 billion in 2014.
Looking ahead to 2015, House strongly believes Harley Davidson will earn $7 billion in revenue on $4.50 per share. This would be an increase from the $3.28 per share, and $5.8 billion in sales in 2013.