Apparently, Bud Light built a life-sized Pac-Man maze in downtown Los Angeles for a Super Bowl commercial. And to be totally honest, this maze looks pretty cool. I would gladly give up my spleen to have a run through this.
The maze was part of an ongoing campaign called "Up for Whatever" that's meant to make the domestic beer appear cool and hip to millennial drinkers, GameSpot reports (via LAist). The 60-second commercial is called "Coin" and features a man who will receive a message on a beer bottle to go outside. He will then be given a giant coin, which when put in a giant slot will activate the life-size game.
The LA Fashion District Facebook page had a few aerial shots of the maze set up in a parking lot near 9th and Main Street. Here's what it looked like lit up at night:
All of it sounds quite insane, but completely in-line with Bud Light's wild "Up for Whatever" commercial from last year's Super Bowl. This year's big game, Super Bowl XLIX, will be held Sunday, February 1 in Glendale, Arizona.