A new study suggests that most of the racist people can be found in the rural Northeast and the South.
The study used data from Google Search, a methodology introduced by Seth Stephens-Davidowitz, an economist and former data scientist at Google in 2013. He believes that the search results are more accurate than the traditional survey because they capture the unfiltered thoughts of the people.
The idea actually makes sense because not everyone would dare admit that they are racist. However, since online searching makes them anonymous, these people have the freedom to express their racist thoughts.
The researchers focused on the Google search results for the "N-word," the oldest double standard for racism, and other variations. They divided the United States into 196 areas and tracked the prevalence of the N-word search between 2004 and 2007.
The analysis showed a correlation between the number of searches and the mortality rates for blacks. The results remained consistent even after considering income, race, and ethnicity. It also revealed a disturbing conclusion, which was an 8.2 percent increase on the mortality rates among blacks living from the racist places, according to The Washington Post.
"Racially motivated experiences of discrimination impact health via diminished socioeconomic attainment and by enforcing patterns in racial residential segregation, geographically isolating large segments of the Black population into worse neighborhood conditions," the authors concluded. "Racial discrimination in employment can also lead to lower income and greater financial strain, which in turn have been linked to worse mental and physical health outcomes."
So where can you find the most racist people? The Google Search map showed that they are in the eastern North America crossing Georgia to New York and southern Vermont, The Washington Post reported. Other areas include the Gulf Coast, Michigan's Upper Peninsula, and most of Ohio.
The study and map were published in the April 24 issue of PLOS One.