Pizza Hut in Hong Kong has brought movies and pizza together with its new Blockbuster Box Pizza, which can instantly turn into a smartphone-powered LCD projector. Ogilvy Hong Kong spearheaded the creation of the box for Pizza Hut's new marketing stunt.
The pizza table inside the special Blockbuster boxes features a lens, which can be inserted into the side of the box after the perforated hole is punched out, reported Business Insider.
Once the lens is in place, use a smartphone as the movie source. Place it in the center of the box and the lens will magnify the image from the phone screen and project it onto a wall.
In addition to the LCD projector, the boxes also have a QR code for one of four downloadable movies. The movies' genres correspond to the box ordered: Slice Night (horror), Anchovy Armageddon (science-fiction), Hot & Ready (romance) and Fully Loaded (action), reported the Verge.
There's no word yet on whether or not the Blockbuster Pizza Box offer will be available from Pizza Hut's U.S. locations. However, the restaurant chain has tested the campaign in some additional Asian markets, reported Time.
