According to Facebook's latest figures, four out of five Britons log in to their accounts using a smartphone or a tablet, which accounts for more than one third of the U.K.'s population.
Facebook, the world's largest social networking service, is growing both in terms of scale and size, at least that is what a new report shows. People use the platform to connect with friends and family on a daily basis by sharing pictures, updating statuses and chatting online. Facebook offers a wide array of features to its registered members. Considering the site's highest revenue is generated from mobile users, the California-based company has taken every step to ensure consumers are entertained and connected always.
Pushing the main focus to mobile apps, Facebook has achieved remarkable targets in terms of revenue and new members. A new report reveals that 24 million people in the United Kingdom access the site every day and 33 million Britons do so each month.
Majority of the UK population checks updates on Facebook using their smartphone or a tablet PC, which adds up to nearly 20 million. "A lot of people focus on monthly active users or even registered users to demonstrate their size and scale," a Facebook spokesperson said. "We think this is becoming on old way of looking at the media world. In this world, understanding who comes back at least once a month is only part of the picture. Instead, businesses should focus on people who come back online every single day."
Facebook focus toward mobile platform is understandable considering 41 percent of its total $1.6 billion second quarter advertising revenue was generated from mobiles. This has increased from just 3 percent in the same quarter of 2012, according to Facebook's latest financial results released earlier this month.
Facebook has a strong user-base of 1.1 billion since it was first founded in 2004. The social network reported 33 million users in the U.K. alone, which is a remarkable milestone compared to its rival Twitter, which reported 10 million registered users in U.K. last December.
