BlackBerry may be considering the use of Google's Android operating system in its upcoming smartphone, a move believed to be the company's acceptance of how it has failed to vamp market shares against competitors.
The move to use Android is part of BlackBerry's strategy to pivot focus on software and device management, sources told Reuters in an exclusive interview.
The Canadian phone maker dominated the smartphone market early in its debut but failed to sustain market value, now only with a share worth less than 1 percent.
The decline in sales is highly associated to the lack of big name apps that other phones are able to offer via the Android and Apple systems.
When asked in an email if this move will mean the end of Blackberry 10 OS, the company replied that it will remain committed to it for its unmatched security and productivity benefits.
BlackBerry unveiled in March plans to create a "BlackBerry Experience Suite," taking BlackBerry features like its Hub messaging portal, virtual keyboard and security capabilities and turning them into a collection of apps and features that will be made available to iPhones, iPads and devices running on the Android and Windows operating systems, according to CNET.
The company also made its BBM messenger service available for Android and iOS in 2013.
