Warner Bros. Entertainment announced on Wednesday a new TV-film-digital production deal with Lebron James. James, fresh off his well-received performance in "Trainwreck" could be nearing a deal for a "Space Jam" sequel thanks to his new partnership with W-B.
"LeBron James has one of the most powerful, well-known brands in the world and we are excited to be in business with him and his partner, Maverick Carter, and SpringHill Entertainment," says Warner Bros. chairman Kevin Tsujihara in a statement. "The combination of LeBron's global media presence and Warner Bros.' unmatched production and distribution expertise is a big win for fans everywhere."
Talk of a sequel starring James has been going on for some time, and for now, it's all merely speculation - especially since James denied involvement in such a project last year - but this deal would seem to bring it a little bit closer to reality; for what it's worth, Warner Bros. reportedly filed for new Space Jam-related trademarks just last month.
A Space Jam sequel has been rumored for a while, and a Deadline report from February 2014 went so far as to claim a producer and screenwriter had gotten attached. The report may have been premature - James immediately denied his involvement - but it's clear that Warner wants to do this. Nostalgia for the 90s is in full swing, and James is as popular as any American athlete has been since Michael Jordan in his prime.
