Lululemon is introducing a new item to its product line: craft beer. The Vancouver-based yoga apparel company posted a picture of the alcoholic beverage, called "Curiosity Lager" on Instagram, according to Business Insider.
The post's caption says the beer will be the official brew of company-sponsored Sea Wheeze half-marathon, which takes place in August.
A photo posted by lululemon (@lululemon) on Jul 15, 2015 at 4:27pm PDT
Lululemon has teamed up with Stanley Park Brewing to launch the beer, which will only be available at liquor stores in Canada and will be a limited-edition product with only about 80,000 cans to line shelves across Canada later this month.
This isn't the first time the two companies have come together. Last year, Lululemon collaborated with Stanley Park to present a brew called "Sunset Strawberry Wit," sold exclusively at the half-marathon's after party, the Sea Wheeze Sunset Festival, according to The Financial Post.
"I think Lululemon, by extension, is interested in talking to a more male beer-drinking crowd. It's a nice way for each of us to take what it is we do to a new consumer," according to Time.
Curiosity Lager has been described as a "crisp, bold session lager" with a "citrus hop nose" and 4.6 per cent alcohol by volume.
