SeaWorld Profits Plummet With Continued Backlash From Documentary Alleging Abuse

SeaWorld showed in a report released Thursday that it is going through a downward spiral in profits as it continues to reel from "continued brand challenges," according to The Guardian.

Attendance, sales and profits all continue to decline for the amusement park giant, despite a recent $10 million positive marketing campaign. Customers have deserted this once well-loved theme park that uses sea lions, dolphins and killer whales kept in captivity to perform tricks to the amusement of its customers. After the 2013 documentary "Blackfish" showed the park in a different light, with abusive claims that the orcas were mistreated, SeaWorld has had an uphill battle that it is just not winning.

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SeaWorld, Blackfish, Orcas, Killer Whale, National Oceanic and Atmospheric Administration, PETA, Theme park, Documentary