Yahoo announced Wednesday that it will be teaming up with Google through a non-exclusive deal to help with revenue growth.
Yahoo will now use the vast Google advertising network to boost sales from the content on its own pages. This is not the first of its kind deal Google has signed up for. The search engine giant has signed similar deals with other websites, which shows that Google is one of the most prosperous Internet companies.
Yahoo's revenue figures have been dropping for the last three years and the company has been struggling to generate revenue from sales. Google's ex-employee Marissa Mayer, who recently joined Yahoo, hopes to increase revenue for the company in the near future.
Google gets to keep a percentage of revenues generated from websites that display Google's advertisements. While details of the deal signed between Google and yahoo have not been revealed, Google previously revealed that during such deals, websites usually keep 68 percent of the revenue and Google earns the remaining 32 percent.
With this deal, Mayer hopes to engage users for a longer time on top Yahoo pages, which in turn will generate more revenue.
"By adding Google to our list of world-class contextual ads partners, we'll be able to expand our network, which means we can serve users with ads that are even more meaningful," Yahoo's posting said.
Mayer has already made it clear in the past that she prefers working with large companies like Apple, Google and Facebook rather than risk building new products like smartphones and tablets.
"We are able to work with some of these players, who have a lot of strength, in order to really bolster our user experiences that we offer on the Yahoo site," Mayer said an interview last month at the World Economic Forum in Davos, Switzerland.
