British Airways, largest airline and flag carrier in the U.K., is providing its 3,600 pilots with Apple's latest tablet, iPad 2, to help update the airline's customers with real time information and personalized service, reports Mail Online.
The announcement by the British Airlines to equip its crew members and ground operations with iPads is to enhance the customer service experience by providing quick and accurate information.
The airline's rollout of iPads is a part of the company's nearly $8 million investments in latest technology products to provide the best flying experience to British Airways customers.
The provision of new iPads to the pilots, cabin crew and ground staff will include quick access to update real time information and all customers' details.
"At British Airways, we're always seeking innovative solutions to enhance the superior service our customers have come to expect from us," said Mervat Alfy, British Airways commercial manager in Egypt. "Technology and aviation go hand-in-hand and we're looking forward to exploring the various ways this latest operational advancement will benefit both our BA team and our valued customers."
"As pilots we want to deliver a safe and memorable experience for each and every British Airways customer, on every single flight," said Captain Stephen Riley, British Airways' director of flight operations. "The iPads will help us to achieve this goal by giving us the means to provide a more personalized service and share more timely flight information with our customers and colleagues."
