Facebook is making major changes to its algorithm to show ads of products users are interested in based on feedback rather than bombarding their News Feed with irrelevant ads.
Facebook Inc., world's largest social networking site, has always found better ways to connect with its users. Advertising is a major part of Facebook's revenue. It is essential that the company focuses on its business side without annoying the customers. That being said, Facebook is constantly upgrading its advertising efforts by learning from users' behavior and their likes and dislikes.
Facebook has more than one billion users and in order to maintain its position, it is essential the company understands and connects with its customer-base in a better way. Advertising is Facebook's area of expertise as much as connecting people around the world, Google holds this distinction. For all its worth, Facebook takes the second place in ad marketing.
The latest move comes in response to user behavior and also how to help the marketers use the site better. "When deciding which ad to show to which groups of people, we are placing more emphasis on feedback we receive from people about ads, including how often people report or hide an ad," Facebook said in the company's blog Friday. "That means people should see ads that are more relevant to them, and fewer ads that they might not be interested in."
For instance, if a user is interested in an advertised product, brand or a mobile app, he/she would share/like or click on the advertisement. This helps Facebook understand what the user likes and in future show relevant ads. If a user is not interested in a certain product shown on the News Feed, he/she would simply dislike it. This will reduce the ads of that sort appearing on the News Feed.
This is a smart move to connect users in a better way at the same time improve the company's revenue with targeted advertisements.
In June, Facebook launched a new way to detect violent, graphic, sexual, controversial and offensive content across all Pages and Groups on its site and remove ads that appear alongside such content.
