More than 50,000 hotels have upgraded to TripAdvisor Business Listings to gain more online business through TripAdvisor's suite of enhanced marketing services, Breaking Travel News reports.
TripAdvisor Business Listings, a hotel marketing tool, launched in 2010, was added by several hotel companies around the world and also brand companies like InterContinental Hotels Group, Best Western, Melia Hotels International and Wyndham Hotel Group, says the report. A recent Forrester Consulting Total Economic ImpactTM (TEI) study showed a 40 percent annual increase in hotel companies upgrading to Business Listings.
"TripAdvisor Business Listings have helped our members gain more exposure amongst TripAdvisor's extensive community of travelers, which has driven steady bookings for us to bestwestern.com, our preferred booking channel," said Best Western International Senior Vice President Marketing and Sales, Dorothy Dowling, in a statement. "We've seen a significant return on our investment. The Special Offers feature has been very beneficial. It showcases our brand's promotions to travellers who are researching a trip online and directs them to the Best Western hotel that is right for them."
Several features of TripAdvisor Business Listings attract more guests helping hotel companies gain more business via TripAdivisor. Unique features such as Direct Connect allows individual hotels to add their website link, email address, contact number to their property page on TripAdvisor.
Other features such as Special Offers and Mobile Upgrade offer a range of great deals that attract travelers looking for best accommodations. Mobile Upgrade could help travelers on-the-go to go through mobile site or mobile app for greater benefits and deals.
"TripAdvisor's recent Business Listings and Partnerships milestones are evidence that a growing number of hoteliers and other travel brands around the world are embracing TripAdvisor, its content and services," said Christine Petersen, President of TripAdvisor for Business, according to the report. "A strong online presence is vital for accommodation businesses today. We're seeing more and more brands adopt TripAdvisor Business Listings because it's a nimble solution that helps accommodations upgrade their online and mobile presence, and we are continually innovating to help them maintain a competitive edge."
