Pornhub, one of the world's largest porn sites, has discovered that one can tell the sexual preference of an individual based on the smartphone that he/she owns. The discovery was revealed in a study released recently that investigated the sexual preferences of the porn site's users.
The study, which was undertaken by Juniper Research, is part of Pornhub's attempt to understand its market with the ultimate purpose of providing relevant content. This is underpinned by the fact that Pornhub's traffic was dominated by desktop browsers five years ago. Today, however, the figures show a massive reversal as mobile devices now claim 63 percent of the website's traffic, according to Fortune.
The details of the study also provide some astounding details. For instance, iOS users are purportedly more into bondage, fetish and MILF contents while Android users prefer action involving shemales, "bukkake," and materials based on cartoons. In addition, the average time that Apple fanboys spend on porn is around 8 minutes, while their Android peers proved to have stronger staying power, registering an average of 10 minutes and 6 seconds. There is, however, one persistent commonality between iOS and Android users: they are both drawn to lesbian videos, Engadget noted.
Pornhub is poised to benefit from its current initiative because it is now better able to adopt strategies that would hook mobile device users into its platform. This is highlighted by reports that 136 billion adult videos will be watched this year, according to the Daily Mail.
