Pepsi is helping fans of Back to the Future II, a sci-fi pop culture favorite, make their time-traveling dreams come true with the announcement of their latest promotional product, the Pepsi Perfect, according to Comic Book.
Fans of the movie may remember the scene when the movie's main character, Marty McFly played by Michael J. Fox, goes to the future and orders a Pepsi Perfect.
"Fans have always been a little crazy about it and so we wanted to take advantage of the fact that Marty traveled to the future, to this month, and wanted to actually come out with the product," said Pepsi's senior marketing director Lou Arbetter.
The new collectible bottle will go on sale Oct. 21, 2015, the same day Fox's character traveled to in the film, according to Entertainment Weekly.
"We're fans of this popular trilogy, and just generally, if you work at Pepsi you're fans of pop culture," said Arbetter. "The brand has made its mark in pop culture frankly since Michael Jackson moon-walked. We've been dancing in and around pop culture for a while."
The company will be selling the limited edition bottle while supplies last, making only 6,500 to be sold at around $20.15 each, according to USA Today.
