Facebook announced the launch of its custom audience tool that would help marketers target potential customers in a better and more organized fashion.
Facebook announced the launch of its new "custom audience" tool Wednesday that is designed to help marketers target their ads in a better manner. The tool will track a user's shopping history to make it more effective.
The social network will allow marketers to partner with Datalogix, Epsilon, Acxiom and BlueKai to run Custom Audiences ads. Businesses that already work with any of these companies can now use the same information they've used elsewhere to create Facebook campaigns.
A statement released by the website outlined two ways in which businesses can use this effective tool:
* Businesses that already work with these select third parties can now use the same information they have used elsewhere to create campaigns on Facebook.
* We will work with these select third parties to create pre-defined or custom first-party targeting categories on Facebook. Businesses of all sizes will now be able to target categories like "soda drinkers" or "people who browsed for a specific make/model on my website.
"We believe the extension of custom audiences to include select third parties will further improve marketers' ability to reach the right customers on Facebook and will lead to more relevant ads. We will be rolling out these enhancements over the coming weeks, starting with marketers in the U.S," read the statement.
In a blog Facebook also explained that this won't invade people's privacy, since it doesn't allow personal information provided on Facebook to be given to marketers or their partners. This however, may not go down to well with users as they would still wonder as to how they received an ad similar to a website they just visited or purchased from.
