Rogers Makes its Way Back To Blackberry Z 30 Following Requests from Subscribers

Rogers, the largest mobile carrier in Canada, is again offering Blackberry Z 30 on the requests of subscribers.

The mobile carrier announced the exclusion of the Blackberry device from its lineup last week due to limited shelf space and its desire to associate with "the biggest winners." Following the announcement, there was a huge outcry from its subscribers demanding Rogers resume offering the Blackberry products.

Some of the users on Twitter claimed the leading telecom brand wanted to to leave Blackberry because the Waterloo-based telecommunications company is struggling in the market. Some of Rogers' subscribers even threatened to discontinue the service if the company stuck to its decision of not selling Blackberry Z 30, reports ctvnews. The other mobile carriers were quick to offer better deals on Blackberry Z30 for their future subscribers.

Finally Rogers had to pull off their decision and announced Wednesday, of carrying on with Blackberry and its products. However, the Canadian company does not credit its new decision solely to the requests of its subscribers and rather ascribes the decision to their long term relationship with Blackberry. "We have a longstanding partnership with Blackberry and continue to be big supporters of the company and their products. Rogers will be making the device available online, through our national reservation system and directly to our business to business customers. We're pleased to add the new Z30 to our roster of Blackberry smartphones, which includes the Z10, Q10 and Q5," reads the official press release.

Rogers has not commented on the availability or the price tag of the device for now. Blackberry Z 30 has a bigger display compared to other Blackberry products and also comes with improved battery life and faster processor. The device was released earlier this year.

The announcement came at a ripe moment for Rogers as customers were facing issues with its voice and texting services. The services resumed after a couple of hours and Rogers declared a day of free services to pacify its subscribers.

Tags
Back, Blackberry, Requests, Subscribers, Carrier, Canadian
Real Time Analytics