Black Friday might still be weeks away, but Amazon is already taking a crack out of the market. The e-commerce giant has kicked off its "countdown" to the annual sales bonanza by launching a preemptive Black Friday Deals store on Monday, according to The Verge.
Amazon will post special sales daily and will send purchased items to customers between Nov. 2 and 27.
Of course, Amazon Prime members are set to receive special treatment in the company's daily deals, in the form of a 30-minute head start over non-Prime members as the deals are posted on the site. This means that if you are a Prime member, you will have a better chance of getting the best deals before everyone else, reports USA Today.
Amazon has been pushing its Prime membership to customers for some time now, and for the most part, the $99-a-year service seems to be gaining ground, with 46 percent of Amazon customers in the United States being Prime customers. The number is twice as it was two years ago.
Scot Wingo, executive chairman of e-commerce software firm ChannelAdvisor, believes that the Amazon Prime program is currently proving itself as Amazon's trump card.
Not only do Prime member spend more than non-Prime members, but "when consumers join Prime, Amazon goes from being one of the sites considered when consumers begin searching for products online to the first site considered," he said.
Amazon has reported sales of more than $50 billion in 2014, which corresponds to about 15 percent of the total e-commerce sales in the domestic market.
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