A new women's magazine, Verily, is going against the trend and promises to produce a magazine that celebrates women as they are without using Photoshop, according to the Huffington Post.
Verily Magazine, founded by Kara Eschbach and Janet Sahm, is aimed at women between the ages of 18-35. The magazine was founded based on the premise that most mainstream magazines deliver false, and often negative messages.
"Our approach with Verily is just about being the best of who we are. I think that's treating others and ourselves with respect," Eschbach said in an interview with CW 50 Detroit. "It's seeing that women enrich the world, and treating them as the intelligent, beautiful, powerful, ambitious, caring, giving, creative people that we are."
The magazine was conceived over a brunch gathering in 2011, where the founders complained about how most women magazines fail to reflect the realistic daily lives of women, according to the magazine's about me section.
Verily believes that most of the readers to today's most popular women's magazines are not being represented, and that the magazine's "fail to reflect our lives or our philosophies as women," the Huffington Post reported.
Eschbach and Sahm believe a woman's unique features, "whether crows feet, freckles, or a less-than-rock-hard body," are normal aspects that women should celebrate, not shun, according to the Huffington Post.
According to the magazine's website, "other magazines artificially alter images in Photoshop to achieve the so-called ideal body type or leave a maximum of three wrinkles, but Verily never alters the body or face structure of the Verily models."
Verily features fashion and relationship articles that are more than sex tips, and is filled with strong cultural and lifestyle journalism, according to their about section. Verily's November/December issue features runway looks translated with affordable pieces from stores like Zara, H&M and Mango, all modeled by real women.
The magazine held a model call via social media whereby women could be nominated by their friends, spouses or even themselves to land a spot in the story, according to the Huffington Post.
