Google announced a few months ago that Google+ is no longer required to access its services such as YouTube. Many believed that this indicated an impending demise for the search giant's social media platform. G+, however, seems intent to trundle on, as Google announced Tuesday a new design to its user interface.
G+ will become "a place where people engage around their shared interests, with the content and people who inspire them," Google promised in a previous HNGN report. Observers noted that the company merely tried to sweeten the crushing blow of splitting the social media platform with the rest of Google services. However, true to the promise, Google unveiled a new interface to the G+, which signals a revitalized and reoriented strategy.
The company has re-imagined the platform in order to put Communities and Collections front and center, according to an official Google statement. Indeed, the new G+ now resembles a cross between Reddit and Pinterest.
"Collections let you immerse yourself in content about topics like surfing (goo.gl/vvv5QD) or tiny tilt-shift photography scenes (goo.gl/nWyicL)," Luke Wroblewski said in a G+ blog post. "Communities enable groups of people with the same interests to join up and geek out on anything from Game of Thrones (goo.gl/aaqtgq) to Painting (goo.gl/kmlM7m)."
Google has also encouraged users to join in the conversation. The G+ team promises to engage its users to develop and refine the new design even further.
