Cyber Monday 2015 just broke U.S. online sales records, with total sales reaching $3.07 billion. The amount exceeded that of the previous record holder, this year's Black Friday, which garnered $2.74 billion in online sales, according to KY3 News.
Compiled by Adobe data, the figures show an emerging trend in American consumerism, one that is rooted in e-commerce. With the latest data in mind, it does seem like more Americans are comfortable not only browsing but buying products through their mobile devices as well.
IBM Watson Trend, which tracks millions of transactions on retail websites, found that mobile traffic accounted for nearly half of all online traffic and 27.6 percent of all online sales Cyber Monday. The figures show a 25 percent surge from last year's figures, reported USA Today.
Indeed, with the surge in mobile shopping, online shopping increased 17.8 percent compared to 2014's Cyber Monday. Overall, about 72 percent of this year's Cyber Monday shopping came from computers.
Despite the widespread use of mobile devices, however, consumers still made bigger purchases through their desktop and laptop computers, with an average order value of $128 versus an average order value of $102 on mobile devices.
Krish Mantripragada, senior vice president of information and analytics solutions at First Data, believes the surge in online shopping is due to the presence of online retailers offering comparative, if not better, deals than those found in brick and mortar stores.
"It's a total shift that's happening. People can pretty much get the same deals and breadth of coverage online they would have otherwise only gotten in stores a few years ago," he said.
