As Yahoo Inc. continues to struggle in the face of rivals like Google and Facebook, CEO Marissa Mayer has decided the best option for the company might be to simply sell the company's Internet services altogether, potentially meaning the end of an era for one of the web's best-known names.
In a series of meetings that will take place between Wednesday and Friday, the company will weigh on the decision to sell its core business, which includes Yahoo Mail, as well as its news and sports sites, reported The Wall Street Journal. During these meetings, anything will be on the table, including whether it will continue with the spin-off of more than $30 billion in Alibaba shares, sell its own Internet business, or both.
Reports of the possible sale was received favorably, with stock rising 7 percent in extended trading.
Since taking up the helm in 2012, Marissa Mayer, a former Google executive, has tried to turn Yahoo into a destination again, but has failed on nearly every turn, according to Sky News. Yahoo has been overtaken in search and email by Google and beaten in media by Netflix and Amazon, while its messaging apps have lost users to Facebook and Snapchat.
Even the $1 billion acquisition of Tumblr in 2013 was unable to help the company. Despite raising Yahoo's users base to roughly one billion, the deal failed to bring in advertisers.
Though it has fallen out of fashion, Yahoo still remains one of the most visited web brands in the U.S., with 210 million people visiting the company's properties in October, according to ComScore.
Yahoo has declined to comment on the report.
