Apple celebrates the successful launch of its latest OS X Mavericks that has outpaced last year's OS X Mountain Lion in terms of adoption, according to recent analysis.
There is no stopping users from getting their hands on Apple's latest desktop operating system. The new OS X Mavericks is three times more popular than last year's OS X Mountain Lion. According to a latest analysis from Chitika Insights, in the first 24 hours following the public release, OS X Mavericks has secured an impressive 5.5 percent share of all Mac OS web traffic. This is a huge win for Apple compared to OS X Mountain Lion, which held up only 1.6 percent in the first 24 hours.
Apple announced the public release of OS X Mavericks, Tuesday, October 22, following the release of GM build to all registered developers, earlier this month. Since the developer release did not account for much traffic it was hard to predict the success rate of OS X Mavericks. But the public release has proved that this year's OS has had a successive adoption rate among Mac users. But unlike Mountain Lion, Apple released the Mavericks for free to all users, which could have also played a major role in the hike.
According to Chitika Insights, "24 hours following Mavericks' public release the afternoon of October 22, adoption rates hit 5.5% of all Mac OS X Web traffic. This significantly outpaces OS X Mountain Lion, which took approximately four days to reach the same level. While Mountain Lion wasn't particularly expensive ($19.99), it's likely the lack of a price tag on Mavericks spurred additional users to upgrade in the early going."
Apple releases new desktop operating systems every year and offers them at a reasonable price, like the Mountain Lion was placed at $19.99. And this year, the tech giant decided to roll out the OS for free. This will surely have a huge impact on the competition against Microsoft, which charges $119.99 for Windows 8 operating system.
With the current trend it would be fascinating to watch the OS adoption rate and whether it sets a new benchmark.
