Motorola is paving a new path for users to customize their smartphones beyond themes, wallpapers, and ringtones. The new Project Ara by the company focuses on creating highly modular smartphones in an open forum.
How often have you wished for that one thing missing from your phone's design or that one thing that will make your handset last longer? It seems like your wishes are about to come true. Motorola, Google-owned phone making company, announced Monday, its new Project Ara to redefine the way the smartphones are built. Motorola wants to bring the concept of modular phones to reality by giving thousands a chance to custom-build the hardware of their phone
The out-of-the-box thought arose from the simple point; if users can customize their phones by changing wallpaper or upgrading software, then why not a customizable hardware.
The new idea puts together the smartphone modules of the owner's choice, right from the display of the phone to keyboards, extra battery or anything innovative. This idea allows users to upgrade with emerging innovations, making the handsets enduring.
"Our goal is to drive a more thoughtful, expressive, and open relationship between users, developers, and their phones," Motorola wrote in a company blog post. "To give you the power to decide what your phone does, how it looks, where and what it's made of, how much it costs, and how long you'll keep it."
Motorola became the first company to offer customization of a smartphone, by changing the color of its back cover, front panel, and its accent on its Moto X smartphone. Now, the company is taking a step further in customization, from color on the phone panels to the software on the phones, with Project Ara.
Motorola has been working on this project for more than a year now, and has recently partnered with Dave Hakkens, the creator of Phonebloks. If you have heard of the startup Phonebloks, then you might be aware that it offered a breakthrough in build-your-own-phone concept. Since both companies share the same goal, the path to success would be simplified.
Motorola compares the future of its new project to the likes of Android, a platform that offers wide customization to the phone's software.
The project is open for innovative ideas, so if you think your idea can make a difference then sign up and complete missions by downloading the smarpthone app "dScout" on your Android and Apple device. You may be lucky enough to get some goodies and the company is offering guaranteed discounts.
