Justin Bieber making headlines is not something unusual but the famous pop star has been in the limelight recently for investing $1.1 million in a social media start-up, 'Shots of Me'.
This is not the first time the pop star is backing any start-up. Bieber had earlier invested in a mobile recommendation app, Stamped, that Yahoo acquired later for less than $6 million. The video sharing site, Viddy was another company that drew Bieber a year ago but it did not deliver on its much hyped performance. It was recently renamed Super Nova, reports CNet.
Bieber is not the only one to support this venture, there are other big shots who are financially involved like the businessman Shervin Pishevar, boxer Floyd Mayweather and angel investor Tom McInerney.
The upcoming social media site is an initiative from San Francisco based start up, RockLive, which is into mobile games. Details about the start-up are not available except that the company will be addressing teenage related social media issues and will launch next week.
As the name suggests, the site will be primarily dealing with photographs for its dedicated teenage users. Alongside addressing teenagers' interests in social media, the start-up will keep an eye on issues like cyber bullying.
"When we told him that we were looking to create a social network for teens that really addresses what they aren't getting on other networks, and which tries to deal with things like cyber-bullying, his eyes just lit up," said John Shahid, co-founder of Rocklive, in a statement, reports Fortune.
Bieber's interest in the social media start-up is a good marketing and branding move on his part as he has a dedicated teen following. Bieber's fan followers on Twitter crossed 46.5 million.
Recently, a Brazilian fan coughed up $1286.96 to spend a few seconds with the teenage heartthrob before she was thrown out by his bodyguards, reveals a post on Daily Mail.
