Google’s Motorola unit targets fast growing developing markets by launching Moto G, a low-cost smartphone, on Wednesday.
During an event held in Brazil -- which has a fast growing developing market -- Moto G was unveiled and it will go on sale this week, not in only in Brazil, but in other parts of Europe, as well.
In the upcoming weeks, Moto G will also be available in Latin America, Canada, and parts of Asia, said the struggling Motorola unit.
Additionally, early next year, the low-cost smartphone will be introduced in roughly 30 countries including the United States, India, Middle East and further of Asia.
Jeff Kagan, a technology industry analyst, told USA Today, “This device is likely intended for emerging markets where users want low-cost smartphones, but I think it could also be successful in major markets like the U.S. for those same cost-conscious-consumers.”
"The last few years have been about selling the top-of-the-line smartphones," Kagan said. "The next few years should be about selling a lower-cost version and welcoming in vast new numbers of subscribers."
The low-priced Moto G is equipped with a 4.5-inch HD display, front and rear cameras, a quad-core Qualcomm Snapdragon 400 processor, and two years of 50GB remote storage via Google Drive, Google’s cloud computing service.
Moreover, the smartphone will initially run on Android 4.3 Jellybean, but in 2014, it will get an upgrade to Android 4.4 Kitkat.
The free-from-bond Moto G is available in 8GB and 16GB models in the US and costs $179 and $199, respectively. Its cost is way cheaper compared to Apple’s iPhone 5C without a contract.
This marketing strategy may challenge Apple, which instead of producing and selling low-cost smartphones, markets its older versions of high-end phones in a much cheaper price.
Google has announced its 1 billionth activation earlier this year and by carrying out their latest approach, Google aims to sign up an additional 1 billion Android users.
