Samsung Electronics Co. is working on plans to release a new installment in the Galaxy lineup of smartphones sometime next year with a display that wraps around on its edges so that users can read messages or monitor the stock market while looking from an angle.
According to two sources from Bloomberg who are familiar with the plans, the phone will use an upgraded version of the Samsung technology called "Youm," which currently is featured on the curved-display Galaxy Round handset. The two sources requested to remain anonymous since the plans haven't been released by the South Korean giant to the public just yet. The three-sided display would be used in the S or the Note series of flagship smartphones from the company. According to the current plans reportedly in development, each side of the three-sided display will operate independently.
Currently, Samsung is locked in a smartphone rivalary with Apple Inc. to see who can introduce more innovative devices as they brace for a slowdown in the high-end smartphone market. Currently Samsung sells about one of every three devices. Apple is developing new iPhone designs inculuding bigger screens with curved glass and enhanced sensors that can detect different levels of pressure, according ot a person familiar with the matter said about plans from as late as November 10.
"Samsung is the dominant player," Lee Do Hoon, an analyst at CIMB Group Holdings Bhd in Seoul, said by phone Thursday to Bloomberg News. "That gives it a competitive advantage over Apple in the race to make phones with bendable displays."
Currently the device is simply the subject of rumor as the company hasn't yet announced anything official. As a result there isn't yet a set timeline for the release of such a device.
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