King's most popular and addictive "Candy Crush Saga" game has completed its first successful year. The company celebrates its achievements by sharing some facts and figures about the game.
What better way to celebrate one's first year anniversary than sharing some facts and figures that show a consistent growth in the company's success and user-base. It gives more reasons for the folks behind the popular Candy Crush Saga game to celebrate, as it has served more than half a billion users since it was launched a year ago.
King's Candy Crush Saga has become so popular that it can be seen in most of the mobile phones or desktop screens through Facebook. The online puzzle game has created an addictive environment, leaving its users wanting more and more with every level crossed.
Started as a single-level game on its developer King's website, Candy Crush made its entry into the Facebook world in April 2012 and launched as a game for smartphones in November last year. Since then, the game has become increasingly popular. You can analyze the level of popularity by some facts and figures put together by King.
According to King's data, the puzzle game has been played more than 150 billion times and has served more than 500 million users who have downloaded the game globally. The data reveals that 61 percent users in the UK play the game during their daily commute on public transport and 78 percent fans admitted to enjoying playing the game while watching TV.
"The past year has been one of the most exciting times for King since Candy Crush Saga launched on mobile," Tommy Palm, Games Guru at King, said in a statement.
"The incredible milestone of more than half a billion downloads of the game, as well as the continued enthusiasm from our community, really delights the entire King team. Fans can look forward to even more exciting new Candy Crush Saga content over the coming months, including an exciting new twist to the game."
The game developer generates revenue with the in-app purchases. But the company has also allowed users to turn off the option, if parents do not want their kids to spend on the game. According to the data, 60 percent of the users who made it to the level 455, currently the last one, did not pay to get there. This shows the developer have put the users' interest first.
If you haven't joined the fun yet, then download the game on your devices from iTunes, Google Play, Amazon App Store, or you can always play it on Facebook.
