OK Go is known for making crazy, viral-worthy music videos, and their latest for their new song "Upside Down & Inside Out" might be the coolest one yet. It all started with their iconic treadmill dance routine for "Here It Goes Again," but this new video stands out from the rest because it was filmed in zero gravity, and the results are absolutely mind-blowing.
"Hello, Dear Ones," the indie rock band posted on their Facebook page on Thursday. "Please enjoy our new video for 'Upside Down & Inside Out.' A million thanks to S7 Airlines. #GravitysJustAHabit."
To film the video, the band boarded an S7 Airlines zero-gravity airplane so they could float around, do flips, throw bouncy balls and explode piñatas for an exciting and colorful result. It was directed by OK Go's front man, Damian Kulash, along with his sister Trish Sie, who has collaborated with them several times and even helped make their award-winning treadmill video.
"This video in particular - is something I've wanted to do for a long time, and when Space X and Virgin Galactic started coming into the public eye around 2007, 2008, I remember thinking, 'Oh my God, people are going to be making art in space soon, and I wanna do that!'" Kulash told Red Bull. "Then I met with people from [Russian airline] S7 at a media event at the Cannes Lions Festival in France, and that's where the adventure began."
OK Go - Upside Down & Inside OutHello, Dear Ones. Please enjoy our new video for "Upside Down & Inside Out". A million thanks to S7 Airlines. #GravitysJustAHabit
Posted by OK Go on Thursday, February 11, 2016
The two directors went on to explain how this had been a dream for them for a long time, and that the idea process took a lot of time and thought.
"We wanted this video to be a complete choreography, rather than a montage of awesome things that can be done in zero-g. That was the first big hurdle," Sie explained.
Kulash added, "Because what we didn't want to do was a bunch of cool stuff and edit it together later. It's very much not our style, like where's the challenged? Suddenly you're just doing something fun and documenting it rather than building something that we're proud of."
Despite the intense filming sessions, they were lucky enough to have none of the band members get sick on the plane thanks to "pretty heavy anti-nausea drugs."
"Of course, given roughly 25-30 people on the plane and over the course of the 20 flights we did, we think there were 58 times that people puked," Kulash said. "So it was averaging two to three per flight."
While Kulash has big dreams and would love to shoot a video in space one day, Sie doesn't think that's the best idea. "I want to keep my feet firmly on the ground for a while and do something totally different next time," she said. "Instead of focusing on geometry and math and technical puzzles, I'd like to tell a good story."