Yeezy season is upon us. It was a huge day for Kanye West as he debuted not only his Yeezy Season 3 collection, but his new and highly anticipated album "The Life of Pablo" during New York Fashion Week.
The big show took place on Thursday at Madison Square Garden and it was a star-studded event. The rapper's entire famous family, including his daughter North, wife Kim Kardashian, her sisters Khloé, Kourtney, Kendall and Kylie Jenner, their parents Kris and Caitlyn, and even Khloé's estranged husband Lamar Odom, were all in attendance and dressed to the nines in special Yeezy-inspired outfits, according to E! News. Other celebs like Jay Z, 50 Cent, 2 Chainz, Young Thug, Tyga, Kid Cudi, Austin Mahone, Gigi and Bella Hadid, Rosie O'Donnell, Anna Wintour and Busta Rhymes were also in attendance.
While models stood completely still on the MSG stage in the new line, which featured much more color than the previous lines, Yeezy's new music played in the background as he stood in the DJ booth. "I'm gonna play a new album," he told the crowd. "Feel free to dance and move."
The models were given strict rules and were told to pretty much not move whatsoever, not even to look at the jumbotron. A copy of the list the models were given made its way onto Twitter, and it's very serious business, according to Hot New Hip Hop. "NO FAST MOVEMENTS" and "NO SLOW MOVEMENTS" were included and they encouraged models to "BE CALM, BE STRONG, BE NEUTRAL. YOU ARE A PICTURE."