Kylie Jenner is known for her gorgeous full lips, ever-changing hair color, and long, claw-like nails. So, now that she has an extremely successful and sold out Lip Kit and her very own hair extension line, it would only make sense that nail polish be the next beauty product she tackles.
When the 18-year-old reality star and entrepreneur released her second line of Lip Kits, she changed the name of her brand from Lip Kit by Kylie to Kylie Cosmetics, hinting that there's a lot more to come in the future. She then took to the website to explain more about her upcoming projects.
"After two long years of dreaming about this, I am so excited to finally share my cosmetic secret with you guys," she wrote. "'Kylie Cosmetics' is a collection of products I created working with my amazing team in our lab to design the perfect 'Kylie look.' I can't wait to see how beautiful everyone is going to look."
The website also reads, "Kylie is currently working in the Kylie Cosmetics Lab on a handful of new, top secret products she's creating to help give you the perfect 'Kylie look.' Stay tuned for more products coming soon!"
Now, Jenner is taking the next step in the beauty world by launching a nail polish line as she has teamed up with SinfulColors to created three limited-edition nail collections, according to WWD. The first collection is set to hit shelves in early March, with the other two launching in April and May.
"I love getting my nails done and nails in general," Jenner told WWD. She then explained that her "go-to style" at the moment is a natural, short nail, even though she's been known for having long, pointy nails in the past.
"Right now I really like the pinks," she added, referring to her very own colors, Miss Majesty and Miss Chief, from the King Kylie SinfulShine collection. There are also colors in the collection with the signature Kardashian-Jenner "K" called Koko-Nuts, Kafe Latte, Karamel and True Kolor.
SinfulColor's executives are hoping the line gets the same attention as her Lip Kit. Sources even estimate that her name alone could bring in at least $15 million for the company.
"We are glad the next product with her name on it is SinfulColors," the brand's general manager Rahul Mehrotra said. "We think this collaboration will energize the nail category by driving Millennial traffic to the store."
"We didn't want to just put a face on the product," head of marketing, Blake Decker, said of Jenner being the first celebrity to work with the company. "We desired someone with the insight into the category and someone who is a big influencer with Millenials. We decided to dream high; dream big."
The first release will include 20 jewel-tone shades of the brand's gel-like formula with the King Kylie logo, which is the nickname she's given herself on social media. The displays will all have a royalty theme and the polishes will sell for $2.99, which is a dollar more than traditional SinfulColors, but still an extremely affordable price.
