Kylie Jenner's Lip Kit is is becoming increasinly difficult to get your hands on. She's only released three since the very first one in November, and each and every time one has sold out in a matter of seconds.
The first two releases featured the 18-year-old's first batch of exclusive matte colors, which were Candy K, Dolce K and True Brown K. In January, Jenner announced that she would be dropping three new colors for a sexy Valentine's Day collection with a "new very exclusive formula" and on Feb. 5, she started a frenzy when she released them seemingly of out of nowhere. The day before that she hinted to check the official Instagram the next day, and then she released the three swatches, and new brand name, for Koko K, Posie K and Mary Jo K writing, "All 6 shades available now on kyliecosmetics.com." Her beauty line had previously been called Lip Kit by Kylie, but after this release, it had been switched to Kylie Cosmetics, as she plans to put out other products at some point in the future.