A startup is currently trying to raise funds at Indiegogo to build a coffee alternative that will not be ingested and will instead be worn like a bracelet. It is proving to be a hit, as the campaign has already achieved $44,807 as of today, almost 300 percent of its original funding goal.
The accessory, called Joule, promises to provide its wearer the caffeine equivalent of a cup of coffee through a transdermal patch. Here, the caffeine is absorbed through the skin and is claimed to last for four hours. "These patches work in a similar fashion to a nicotine patch or other transdermal medication patches," the team behind Joule said in the product's Indiegogo page. "The caffeine is administered gradually for a steady supply of caffeine and energy."
The value proposition is that its wearers will no longer have to suffer the negative effects of coffee such as coffee breath, the unhealthy effect of massive sugar intake and teeth stains, WTSP noted. Wasting precious time waiting in long queues at coffee shops will also be ruled out of the equation. In addition, Joule is significantly cheaper. Each kit, which will be sold for $29, will have a bracelet bundled with 30 caffeine patches. That is equivalent to $1 a day spent to satisfy your caffeine fix.
Based on the photo, Joule looks like a fitness tracker wherein fresh caffeine patch are inserted in a slot underneath the bracelet. It will come in several colors and will also be available as a watch, according to the New York Daily News.
