Entertainment Arts (EA) has won The Consumerist's 'Worst Company in America' award for the second time in a row, but the company promises to "do better" in the future, according to Forbes.
Gamers are not happy with the publishers despite EA's efforts to fix its errors in the recent months after the launch of SimCity. The consumers voted the video game giant to be the "worst company in America" in a poll, again. EA won the title of "worst company in America" last year too. This is the first time any company has been titled the worst company twice in a row. EA was in competition with other brands including the Ticketmaster, Bank of America, Comcast, Wal-Mart and others.
EA's Chief Operating Officer, Peter Moore, responded to the poll and wrote in the company's blog, promising the gamers that the company will do better. He defended the company saying that gamers are on the Internet constantly hence the company attracted many votes compared to other companies.
"This year's contest started in March with EA outpolling a company which organizers contend is conspiring to corner the world market on mid-priced beer, and (gulp) allegedly waters down its product," Moore wrote. "That debate takes place in bars - our audience lives on the Internet. So no surprise that we drew more votes there."
Moore further continued accepting the failures the company had with the early shutdowns of the servers, not meeting gamers' expectations and the rocky launch of SimCity. Furthermore, he stressed upon some other complaints that according to him, "don't hold water." Moore thinks they were irrelevant including the Always-On function in SimCity, which is a DRM scheme.
Addressing the gamers, he further noted that the company is committed to fix its mistakes, just the way it offered free game to SimCity players for the trouble they faced. He said that more than 900,000 SimCity gamers claimed their free game in the last three weeks.
Moore listed some of EA games that have defined success at an extraordinary level. "The Simpsons: Tapped Out and Real Racing 3 are at the top of the mobile charts; Battlefield 3 and FIFA are stunning achievements with tens of millions of players; and SimCity is being enjoyed by millions of passionate fans all over the world," he wrote.
Moore concluded saying the company was committed to fixing its problems.
"We can do better," he wrote. "We will do better. The tallest trees catch the most wind. At EA we remain proud and unbowed."
