Google Launches AMP In Wordpress, Mobile Pages To Load Four Times Faster

Google rolled out its Accelerated Mobile Page (AMP) technology Tuesday, giving Internet users a preview of the new, optimized webpage-browsing innovation.

With AMP, Google stated that web pages would be able to load 85 percent faster than normal, which means that even areas with bad cell reception would be able to access full web pages without waiting too long for the page to load, reported The Fourth Source.

Of course, Google is not rolling out the new technology on its own. Automattic, the company behind Wordpress.com, has stated that it would be enabling AMP by default on all Wordpress blogs active in the web right now.

This basically means that Wordpress users would enjoy hyper-fast loading speeds, especially when articles are viewed through mobile devices, according to Tech Crunch.

What is particularly great about the AMP inclusion on Wordpress is the fact that the platform's users don't even have to do anything to enable it. Automattic has even created a dedicated AMP plugin for self-hosted users in order for them to be able to enjoy the benefits of the new technology, reported The Next Web.

Wordpress is not the only platform that the innovation would be available to, however, as Google's AMP initiative has been embraced by a number of prominent publishers and websites already, including Twitter, Pinterest, Chartbeat, Parse.ly, Adobe Analytics and LinkedIn.

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