When Apple's iPad Pro was released in November last year, Tim Cook, CEO of Apple, anticipated that people would start using the hybrid tablet and “conclude they no longer need to use anything else, other than their phones.”
Even though it was a bold claim, it was one a company as big as Apple could make. However, several months after the big launch of the jumbo tablet, the creative professionals still relied more on their PCs than they did on their iPads.
“We’re on PCs for the day-to-day work,” said Larry Anderson, chief engineer of Teecom, an architectural engineering firm that invested in an iPad Pro soon after its launch that he used to present drawings and carry blueprints of construction sites. “But when I go to a meeting, I don’t grab my laptop - I grab my iPad.”
The iPad Pro was launched for a starting price of $799 and made a mark for itself by sporting a 12.9-inch screen, Apple pencil support, pressure sensitivity and angle detection.
The iPad Pro was an important launch for the company as the sales in this segment have dropped steadily in the last eight quarters. The company continues to promote the device and the investors feel bullish about its growth prospects. This month, as the company gears for another iPhone launch, it will also reveal a smaller iPad Pro for the consumers. Apple refused to comment about the event.
Many professional users agreed unanimously that a big-screened iPad was definitely a plus when it comes to detail tasking. However, they still had to go their computers to access more powerful apps.
“It doesn’t surprise us that in these early days of iPad Pro, people are gravitating to things they can’t do with a laptop, like sketching with Apple Pencil,” Michael Tchao, VP Marketing at Apple, said. “What we’ve seen since the beginning is that as people spend more time with iPad, more and more of their workflows live there."
