Swimsuits do exist for all body types, but finding a swimsuit model that doesn't have rock-hard abs, huge boobs and is Photoshopped to perfection in every photo can be a rare occurrence. Sports Illustrated made a huge impact on not only the swimsuit world but also the entire modeling industry last month when it featured plus-size model Ashley Graham on one of its three history-making covers.
Seeing a curvy woman rock a bikini on the most iconic Swimsuit Issue of all time sent out a positive message and helped women feel like they could be more comfortable in their own skin. Now, Target is teaming up with Barbie to get a similar message across to women of all shapes and sizes, in hopes that they will no longer feel the need to feel insecure during the dreaded bikini season.
The new campaign #NOFOMO debuted on Target's Instagram on Tuesday, featuring four models with different body types wearing their latest swimwear line.
"We're living life #NOFOMO-no fear of missing out!" the caption read. "We're shedding any insecurities and getting out there to have the best swim season ever. Dive in and show us how you do #NOFOMO."
Target then posted a photo of five new Barbies, which also have different body types for the first time ever, wearing their own Target swimwear. "Just like @BarbieStyle (whose squad is looking super cute in these #TargetStyle suits!), we're getting every body together to dive into this swim season," the caption read.
"At Target, we don't dread swimsuit season-we celebrate it!" the blog reads. "On the heels of last year's popular 'Target Loves Every Body' campaign, we're back this year to help guests find suits that make them feel confident and fearless. As a part of our 2016 swim campaign, we're encouraging guests on social to tag #NOFOMO (no fear of missing out!), which is all about shaking off body insecurities and not letting anything get in the way of having fun in our swimsuits!"
The swimwear line is currently available on Target.com and, as per usual, is budget-friendly. The collection, which includes bikinis and trendy one- pieces, ranges from $17.99 to $59.99.
Last year, the "Target Loves Every Body" campaign was such a success as it featured a range of models wearing different suits for their unique body types.
"Women need to see other women embracing their bodies, especially women who are the same race and may have the same body type as theirs," one of the models told Mic at the time, while another added, "It's shocking and sad that we're still talking about these types of campaigns as 'innovative.' I hope women are encouraged to love their bodies and celebrate their best assets and know that we all have imperfections, and that's OK and real."
