PayPal, the e-commerce solutions firm, has come up with a digital gift store for its users to make their Christmas shopping list that much less tedious.
A survey from Blackhawk Network reveals that more than half of the gift cards received last year by the U. S. consumers were bought during the Holiday season. PayPal intends to make life much smoother for its consumers by offering easy options on its digital gift store. However, the service is limited only to the U.S. buyers as of now.
The PayPal digital gift store is like an online store where the users can choose an array of gifts from its merchant partners albeit as a gift card. In other words a gift cards in the denomination of the chosen gift, which can be sent directly to the recipient or redeemed online.
With just five clicks, you can get the chosen gift, claims the e-commerce firm. The PayPal user chooses the item available on the store, keys in his/ her PayPal details, the recipient's details and the gift card gets delivered to the address, according to the press release.
PayPal inaugurated the digital store with its sole partner, Apple, but the payment gateway company assures its users of including more brands over time. The iTunes gift cards from Apple available on the PayPal digital store range from $15 to $100. The gift cards can be redeemed on purchase of music, movies, TV shows, games, apps, from iTunes Store, App Store, Mac App Store, and iBooks Store, says appadvice.
The users are requested to keep an eye out for further offers on the Twitter account as well as the online store. According to the media sources, the digital gift store is a smart move on PayPal's end to attract more consumers.
