Canvas, launched by Facebook on Monday, is a new, full-screen mobile ad that loads as soon as someone clicks on a news feed ad. While this feature is great for the advertisers around the world, it will be a pain for the users.
With the help of Canvas, advertisers will now be able to use more dynamic forms of advertising such as videos, still images and texts. As a result, what the advertisers build is a comprehensive brand image and product experience on mobile, the social media giant announced on Friday.
"We made the creative community a priority when we designed and built Canvas. It's a product that represents our commitment to creative craft and delivering the best mobile experience for businesses and people," said Chris Jones, head of creative technology for Facebook Creative Shop.
Canvas is built on the same technology that makes videos and photos load swiftly which is 10 times faster than the standard mobile internet.
"We're committed to building great mobile experiences for people and doing so also opens up new creative possibilities for advertisers. We've invested in engaging experiences like video and the carousel format to empower advertisers with more creative space to share their brand and products on mobile," read a Facebook blog post.
Anyone can build a Canvas advertisement as it does not require any code or software. Canvas is built to perfection for the businesses who want to share their brand stories and showcase their products on mobile devices in an aesthetic manner.
"It helps advertisers achieve any objective by giving businesses a fully customizable digital space on which to build multimedia stories," the post added.
The feature can be used on iOS and Android. The overall Canvas experience engages the viewers by allowing them to swipe through images, get a panoramic view by tilting and zooming in to get image detail.
Since 2011, mobile sites have increased almost three times in size. Canvas stems from the fact that most sites take longer time to load, while ads on Canvas will come preloaded and will show on the user's feed in seconds.
