The Yotaphone, Russia's first smartphone, went on sale Wednesday.
The new phone, which is also available in other European countries, sold for around $600, the New York Times reported.
Developed by Yota Devices, a new Russian technology company, the YotaPhone has a screen on both sides- a normal LCD screen on the front and an electronic-paper screen on the back.
"The electronic paper display is always on, but in a less disturbing way," Yota Device's website said.
The electronic-paper display, similar to Amazon's Kindle, remains static. This makes it easier to view notifications like emails and tweets without draining the phone's battery. Check out pictures and video of the Yotaphone here.
"Even if the battery is empty, the most recent information on the EPD remains visible," Yota's website said.
The phone was revealed at an event at the Garage Center for Contemporary Culture in Moscow, the New York Times reported. Vladislav Martynov, chief executive of Yota Devices, said a screen on the back would revolutionize the way phones are designed.
"Before Yotaphone, this space was useless," Martynov told The Times.
Currently, the YotaPhone is available in Germany, Austria, Spain and France. It will be available in the U.K. and other European countries next year. There are no plans to release the phone in the U.S., The Verge reported.
According to the Wall Street Journal, Yota Devices may see a struggle ahead. The company faces major competition at a time when the electronics industry is dominated by Apple and Samsung Electronics. This is also the first time Yota Devices has ever made a phone.
"This is a good, solid device, but the market is moving toward larger screens," Roman Llamas, IDC's senior analyst of global mobile phone markets told The Wall Street Journal. "And if they start rolling this out in markets where the trend has moved on, they may have trouble keeping up."
