Madonna's 19-year-old daughter Lourdes "Lola" Leon just landed her first modeling campaign for Stella McCartney's new fragrance.
Pop is the first fragrance the popular fashion label has put out in four years and, because of this, the designer has been choosing young stars to model for it. The ad also features young stars like actress Amandla Stenberg, model Kenya Kinski-Jones and singer Claire Boucher (known as Grimes).
As Madonna's eldest daughter, Leon has often stayed away from public eye, but she agreed to be featured in this campaign because of the positive message it sends.
"I have a lot of people judging my every move. It's important for me to not let it rule my life," she said of avoiding the paparazzi all her life.
The new ad promotes individuality, self-acceptance and positive mutual support as a way to steer people away from the body shaming that often happens on social media. It's a campaign that wants to promote people to be true to themselves, and Leon is thrilled to be a part of it.
"I go through this struggle myself, [where] women's bodies have been made so public that everyone feels like they need to comment," Leon explained. "I love when someone doesn't pretend to be someone they are not."
"So happy to have Lola on the POP team," McCartney captioned an Instagram photo of the beautiful model. "Lola, who I've known her entire life, is at the beginning of her career as a performance artist. She's an independent, inspirational and free-spirited woman. Despite being born in the spotlight, she has kept her feet firmly on the ground!"
Madonna also took to Instagram to share a shot of her daughter from the campaign. "I miss this beautiful girl!" the 57-year-old pop icon captioned the photo. "Looking forward to seeing her very soon!"
McCartney has been good friends with Madonna for some time now, so she's known Leon since she was little and decided she would be perfect for this ad because of her influence and character.
"I've known Lola since the day she was born and it's been an amazing experience to see her grow and become an inspiring young woman," McCartney said. "This is her first [campaign], her first everything, she's popped. Lola has popped.... They're all great young girls and the exciting thing is, if you don't know who they are, you want to know who they are. You still want to follow their careers and see them grow and hear what they have to say. That was really important for me, to have a group of young women who can come together as one, but at the same time they can stand alone. It's a real, very personal casting. We wanted to try and set precedent for a new way to look at beauty, and a new way to just talk about how young women are allowed to be."
The fragrance will launch later this month in the U.S. at Sephora, Stella McCartney stores and online. It will become available worldwide by July.
A photo posted by Stella McCartney (@stellamccartney) on Mar 11, 2016 at 6:39am PST
