Daimler AG has introduced a fresh approach to push its Mercedes-Benz luxury cars sale through a digital storefront for the first time starting Tuesday. The new sale method is limited to German buyers and will expand to other markets on the success of its initial attempt.
People have evolved with the changing technology with more dependence on the internet. It is easier and time effective to get almost any information. To make it more expedient most retailers have adopted an easy approach by offering goods through company's dedicated websites. While it is ideal to go on a test drive before actually purchasing a car, some automakers have defied the traditional method for a much more trendy approach - a digital storefront. BMW, the biggest luxury car maker started offering its i3 electric car online, while other brands like Tesla mainly depend on online networks for auto sales.
Daimler AG has also joined the trend and starting Tuesday it is offering the Mercedes-Benz luxury car lineup through an online web store, the Mercedes-Benz Connect Me, in Germany. This is the company's first attempt in trying a fresh approach to sell cars directly to its customers online.
Mercedes is experimenting with the new sales method with limited models, the A-Class hatchback, CLA four-door coupe and CLS Shooting Brake wagon, but will likely add more in the future. The company also plans to expand its digital storefront to Poland next year with more markets in the coming future.
On the downside, the online store will not offer its buyers the option to customize their orders. But if it brings the option in the future then its customer base will certainly go up as it will give a chance to its potential buyers to get a picture of their future car before actually walking into the dealerships.
With the current try-out, buyers can place an order to get their selected model with minimal wait time. Mercedes also offers incentives for online purchases such as a chance to visit to a motor-racing event or complementary rentals of roof racks for vacation trips, reports Automotive News.
