A couple years ago, Google integrated Uber as an option in its native Android navigation app, Google Maps. Through the integration, users were given the option to hail an Uber to get to their destination. On Tuesday, Google announced that the feature would expand with more ride-hailing options to be added to the list.
With the update, Google Maps will now have a dedicated tab just for ride-hailing services. Depending on where a user is, Google Maps would provide suggestions and estimated prices for ride-hailing options that are available.
The upgrade, which would be rolled out internationally, would include popular ride-hailing apps such as 99Taxis in Brazil, Ola Cabs in India, Hailo in the U.K. and Spain, Gett in the U.K. and mytaxi in Germany and Spain. Other ride-hailing services which cater to other countries are set to be added to the lineup as well.
For now, the upgrade to Google Maps will rolled out exclusively for Android devices. Google, however, stated that an iOS update would be coming "very soon."
For the tech giant, the integration of ride-hailing services to the company's navigation app is aimed at providing more convenience to its user base. Google engineer Holger Flier said that with the upgrade, users would be able to search for ride-hailing options in a more streamlined manner.
"When you're leaving work to meet a friend for dinner, you can easily compare your options to find the fastest way there, without having to open multiple apps," he said.
Of course, if a user decides to book an app, Google Maps would automatically open the selected ride-hailing service, allowing the user to book a ride.
Google's upgrade to its navigation service is seen by many as a means for the company not only to make user experience better but also as a means to help other emerging ride-hailing companies, as well.
For now, ride-hailing services do not seem to pay Google for including their service in Google Maps. In the long run, however, analysts believe that Google would integrate a revenue model for the on-demand transportation service as well, just like what the company did with its search engine.
